The Recipe


PPC is important because it’s a quick way to drive targeted traffic to your website.


PPC is a type of online advertising where you pay a fee each time one of your ads is clicked. It’s essentially buying visits to your site, rather than attempting to earn them organically.


PPC can result in immediate visibility on search engine results pages, more website traffic, and increased sales. It’s also a way to reach customers who are actively looking for products or services like yours.

Market and Audience Research

Understand the client’s industry, competition, target audience, and their social media usage. This knowledge forms the basis for the social media ads strategy.

Goal Setting

Define clear and measurable goals for the social media ads campaign. These could be brand awareness, lead generation, website traffic, conversions, etc.

Strategy Development

Develop a strategy outlining which social media platforms to use, what type of content to promote, and the overall messaging and positioning.

Budget Planning

Determine the budget for the social media ads campaign, considering factors like the cost per click or impression on different platforms, desired reach, and campaign duration.

Creative Content Creation

Create engaging ad content, such as images, videos, and copy. This might involve a photoshoot or video production.

Ad Setup and Targeting

Set up the ads on the chosen social media platforms, and define the targeting options based on the defined audience.

Campaign Launch

Launch the social media ads campaign, ensuring that everything is set up correctly and tracking is in place.

Monitoring and Optimisation

Regularly monitor the performance of the ads, and make data driven adjustments to optimise the campaign. This might involve changing the ad creative, adjusting the targeting, or reallocating the budget.

Reporting and Analysis

Analyse the performance of the social media ads campaign, and report the results to the client. This might involve a monthly report outlining the key performance indicators, such as impressions, clicks, conversions, and return on ad spend.